Celebrate Your Life Now Day

celebrate your life nowWhile driving around West Salem a few years ago, I pulled into a bank parking lot, heading for a routine cash withdrawal from the money-spewing machine. In the middle of the lot between the ATM and me rested a patrol car, a police officer, and a dead man not walking.

Not a violent death, I was told moments later by a bank teller at the drive-up window. The fellow underneath the yellow tarp had suffered a massive coronary.

I was not accustomed to seeing real-life, end-of-the-line scenes like that, so the emotional impact jarred me. One thought wrestled from my freshly scrambled brain was this ponderous question: what would it be like for me to drop dead right now?

In other words, is my life in order? I’m not talking about the state of my insurance and financial portfolio. I’m talking about quality of life lived day-by-day. If a massive coronary were to drop me onto the parking lot, would I enter the tunnel of light feeling as if I had been having a good day, except for that heart attack part?

I still often look to the future to the accomplishments I want to make—the novel published, the perfect “next” relationship, the new group of kindred spirit friends, the house and yard rendered in peak condition. While it would be wonderful to actually master those goals, the real value of life is the journey itself. I may never get to where I want to go, but how am I doing right now?

Funerals memorialize a person’s life, usually touting that person’s bullet list of accomplishments. I have thought it odd that we frequently wait until someone dies before we acknowledge how much that person means to us—make that meant to us. “Whoops, that one got away! Too late to tell ol’ Whatshisname he’s a jolly good fellow.”

I’d like to see a Celebrate Your Life Now Day. No, I am not thinking more opportunities for the gift industry to pressure us with more hype. I’m suggesting some time set aside, either alone or with friends, to reflect on the joys of life now, the present tense, before reaching the milestones that we so often use to define our worth.

If we were more accustomed to embracing the journey, the valleys as well as the peaks, even hardships would not be as painful to endure. Many of life’s hardships—losing a job, breaking up a troubled relationship, encountering an unexpected health problem—are worse because they mess with our vision of success.

I want to celebrate life now with what I’ve got now. I want to appreciate the simple everyday act of being—without having my happiness depend on external circumstances, many of which are beyond my control. I want to stop and smell the roses before I am resting eternally underneath them.

WRITING EXERCISE

Write something about your life now focusing on the positives. What are things you are grateful for in the present moment? If you were to vaporize today, what can you say about what you have learned about life? Even though you may not have accomplished the goals you are most passionate about, how can you celebrate your life now?

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Waiting for my hello from heaven

Life tosses us a bevy of challenging questions. Who do you trust to give you reliable financial advice in a world full of manipulation, hidden agendas, the notorious fine print, and downright fraud? Where do you find health care that is truly about your health and not about making health care corporations rich? What happens after death—is it the end of life or the beginning of a new life?

My mother died a shade over two months ago. I had often previewed this eventuality because she lived to be 12 days short of 93. I had years to think about her leaving and what it might mean to me. I also love reading about what happens after death from people who say they know, either through near-death experiences or communication from beyond whether via their own perceptions or a psychic they hired.

Here, for example, from Raymond Moody’s Paranormal: ”In the moments before his death, my brothers who were there at his side said his breathing picked up and they were amazed to see his eyes open; the doctors had told them he was in a coma from which he would not regain consciousness. He was wearing a beatific smile as he looked into their puzzled faces and said: ‘I have been to a beautiful place. Everything is okay. I’ll see everybody again. I’ll miss you, but we will be together again.’ With that proclamation, he died.”

Watching Mom in her final hours was like looking into a philosophical mirror. I was projecting my hopes, beliefs, and desires into her death experience. I was living my eventual death through her, and once she had made her way through the tunnel, the death canal as opposed to the birth canal, I was hoping she would wave or something. “It’s magnificent! No rush, but you’ll love it here!”

I was hoping that she would be greeted by her mother or father or sisters on the other side or that she would see something that would make her beam in ecstasy even if we couldn’t see what it was. OK, none of that happened.

WAITING FOR MOM TO SHOW HER STUFF

I’d read Hello from Heaven, the classic book about after-death communication by Bill Guggenheim and his former wife Judy Guggenheim. I’d read stories about clever ways that the newly dead signal back their safe arrivals in heaven. Sometimes they show up visually, sometimes audibly, sometimes with scent, sometimes in dreams, and so on. I guess Mom never read that book.

A great many of the accounts of after-death communication are pretty dramatic. My mom was a skeptic. I am caught in the middle. I have delicious romantic visions of how great and wonderful the universe is, and then I have a healthy dose of skepticism, which ironically is thanks to Mom.

Something I have difficulty accepting is the whole orb phenomenon. Orbs are lights that show up in photographs, especially when taken with a flash. A few hours after my mother died, I took 5 rapid shots of the living room at my parents’ house. In one of the shots, an orb appeared.

Orb

Is that you, Mom?

Well, OK, on one hand, this was very cool. Thrilling even. Here was this magnificent blob of light appearing from out of nowhere. For believers, an orb is a spirit emanation, a sign of intelligent life, not a reflection of a floating dust particle caught out-of-focus and enlarged in the flash.

I have never been wildly captivated by this phenomenon because it is so vague. Some orb shots on the Internet come out as hearts, which to me, in the era of Photoshop, seems even farther fetched. I get extra skeptical (thanks, Mom) when any ol’ photographic anomaly becomes hyped as a sign flashed from the great beyond.

BLUE HERONS ON THE ROOF

When I created the invitation for my mother’s celebration of life party held on the day that would have been her 93 birthday, I put a graphic image of a blue heron on the bottom. I had always liked blue herons, and Mom was a bird lover. It fit.

Several days after the party while I was out shopping, my father and sister went to a neighbor’s house to return some dishes. They noticed something watching them from a perch on a nearby suburban rooftop–a blue heron.

Coincidence? Sure, but …

DAD AND HIS SIGHTINGS

Around 11pm on Christmas Eve, Dad was asleep in his chair in front of his TV. He was startled out of his sleep when he heard my mother say, “Time to go to bed.” He said she would often wake him up that way when she was alive. He opened his eyes and noticed her still with her walker, which she had with her for the last two years inside and outside the house. She was never without it.

After she had said that, she was gone. Dream? He couldn’t say. My logical mind hopes that she isn’t using her walker in the afterlife.

Several weeks later he fell asleep on the sofa in the den. He often naps in the day now after lunch. He said he awoke and looked over and saw Mom smiling at him from the chair she always sat in. He demonstrated it for me and the sighting would have to be less than two seconds. He said it was not a dream.

MY VISIONS

None of the things that happened to me during the first week were woo-wooy. The most profound happened during the time that Mom’s body was being cremated. My father, sister, and I sat in a circle in our den holding hands and offering up words of love, similar to what we said as we witnessed her death. I saw a vision of her as a woman in her thirties. She smiled radiantly at me from within.

After that I also saw a vision of her mother, my maternal grandmother. She was standing in her typically regal way not looking directly at me (she also looked away whenever her photo was taken). She was standing in front of a beautiful painting of ocean waves crashing over a huge rock, a painting I do believe I used to see as a kid. These were wonderful and comforting visions, but the skeptical side of me (Hi, Mom) would say that it was nothing different than when I am writing and I see mental pictures.

At another time I was wandering around the living room and I had another vision of my mother, again in her thirties, dancing as if in a Busby Berkeley movie. Of course, this is how I love to think of her—in her thirties, dancing in the streets of heaven, thrilled to be on her feet and mobile again. I have heard and read some great accounts of other environments that near-death experiencers visit

WHY DOES IT MATTER?

It may not be just you asking this. It’s me, too. Why would it matter if something more tangible happened? What would it accomplish?

For me, a most compelling reason to settle the existence of afterlife question is that religion aside, society is set up to ignore the consequences. As a matter of law, for example, my mother does not exist anymore. If she showed up in some perceptible form, it’s one more sign that she still exists—as will we all.

Society mostly operates on the principle of when you’re gone, you’re gone. As much as some people talk about planetary stewardship and leaving the earth in a better place than it was, the power elite has been terrorizing and destroying the planet. If it ever became verifiable that humans actually come back to life on earth, we might wise up. The planet we injure in one lifetime could be the planet we inherit in another lifetime. The generations to whom we leave the planet could be ourselves.

Seeing a physically deceased loved one alive and well is another sign that we should be mindful of what we are doing with our gift of life. It puts life into a different context if it turns out that consciousness (and our spirits) live on. If we are evolutionary accidents, there’s not much motivation to live a decent life. However, if we’re here for a reason, if our evolution is planned or spiritually consequential, there’s much more reason to do good deeds and work towards global harmony.

Naturally, there is another major reason, and it is a personal one: she’s my mom and I’d like to know that she made a successful journey. A hello from heaven would be sweet. Especially since my mother’s death, I have become aware of personal stories of loss and grief where the survivors long to know the whereabouts of their loved ones.

While the orb photos, rooftop blue heron, and sweet visions were not proof of anything, they all accomplished one thing: they felt good. Each event offered an energy boost. To that end, hardcore proof of soul survival is not required. The lovely reminders of Mom and how she fit into each of our lives is what matters most.

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Death at Home

Death at homeI had never watched anyone die before. Probably as close as I had come to witnessing death was at the movies, which turns out to be as accurate as how the glitzy hamburger photos on a fast food menu resemble what actually comes in the box.

Mom was ready to depart. She was days away from turning 93 and her knees, hip, and neck gave her constant pain. She’d beaten cancer five months earlier but it was back with a vengeance, and she did not want to endure more treatments. She had a PET scan done for a new diagnosis and within a week of that commenced to fade quickly. We were still thinking she had a month or two left.

Home hospice care was called in on Tuesday for 8 hours a day. My sister called on Wednesday afternoon and said I needed to drive down Thursday. When I arrived in California Thursday evening, home care had already expanded to around-the-clock.

When I arrived, Mom gave me an angelic smile of recognition and beamed me her love, but she would only speak in a few scattered words. I knew she heard me but her responses were brief. Meanwhile, her prognosis had already shifted from months to days.

FACING IMMINENT DEATH

We all have our own ways of perceiving death. Over the years, mine has become romanticized, something Frank Capra could have cooked up. I like the idea of seeing spirits pop out of their physical bodies and float away to ecstasy. I have read a huge amount of near-death experience accounts, seen videos, and talked to people whose consciousness left their bodies. Those depictions tell of a blissful out-of-body freedom.
Although I was not thinking about it at the time, Mom’s death was a preview of my mortality. I was most intrigued about what she would experience—as if this would be her final act of guidance as a parent.

No matter how much I prepared for my mother’s end game, actually being there was profound. I did not feel that I had unfinished business with her, for we had talked during my previous visits and on the phone. Yet still I wished I had explained more to her what I knew about dying. She had not been that interested in woo-woo. She would listen politely, but didn’t share my passion for exploring cosmic mysteries. She wouldn’t ask probing questions and was skeptical of any of my sources.

Under those circumstances, I usually keep my opinions to myself. But when one of the caregivers said that Mom had told her that she was afraid to die, I wished we had talked more. She had never expressed any fears to me and maybe had not even realized them herself until she faced it.

WAITING AND WONDERING

Around noon Friday flowers arrived from a dear friend. I took them in to her following Dad. Mom smiled. I mentioned the name Jolene and she clearly knew who that was. I sat by her side and held her hand and within minutes she fell asleep again.

I contemplated to the beat of my mother’s pulse. Here she is experiencing the quintessential question of life: what happens next? In her final hours of living, here I was steeped in literature yet hungry for real-life experiences to validate my cherished woo-woo leanings.

All the stories from the literature about death flashed through my eyes. Would Mom stare off into space and break out into an ecstatic smile as she looked beyond us at something we could not see? Would she open her eyes and give us a message from dearly departed friends and relatives? When she was gasping her last breath, would we see a glow emanating from angels coming to whisk her spirit away?

On Saturday, the daytime caregiver opined that she thought Mom had hours left, not days. The pinkish glow of her face was disappearing. She wasn’t waking to greet us. Sometimes she would open her eyes but them close them as if not seeing anything. She seemed to have no emotional response to anything. My Dad and sister noticed that the varicose veins that had plagued her most of her life had disappeared as if Photoshopped out of her skin.

DYING IS NOT WITHOUT HUMOR

The caregivers, intimately familiar with the signs of impending death, prepared us for what was to come. Janelle (name changed) was very interested in making sure that we could witness Mom’s final breath. She had asked several times for reassurance that we wanted to be there—some clients don’t. We waited in great suspense for something dramatic to happen like floating on a river anticipating a huge waterfall ahead.

Around 2 on Saturday afternoon, Janelle announced with urgency that Mom’s lips were turning blue. Her breath was shallow and she seemed to be going. Mom had not been responsive to voice all day.

We gathered around her and offered our sweet good-byes. You could imagine a talking Norman Rockwell painting. We told her about relatives she would see again, beautiful gardens, an atmosphere of light, a space filled with love stronger than anything she had felt on earth. We also expressed gratitude for her role in our lives, for being a great wife and mom, and that we would miss her for now and would meet again.

Of course we each had our own spin on it. Much of my input had come from accounts of near-death experiences I read, heard, or saw. Upon reflection, I can almost hear her thinking, “My son the dreamer.”

It was not looking like Mom would suddenly open her eyes and announce, “I just saw Mom and Dad and heaven is everything you say it is!” She uttered no mysterious “Oh, wow, oh, wow, oh, wow” as Steve Jobs had said a few hours before he was pronounced dead.

We were all pumped up for the final exit, but I guess Mom wasn’t ready yet. With all of us gathered around, Dad noticed that she still had a strong pulse.

The story came to light of an aunt’s death. She had remained alive for days while my cousin held vigil. Finally a nurse took my cousin aside and suggested, “Your mom could be waiting for you to leave so she can be alone to die. Your presence may be keeping her alive. Go home.” When my cousin reached her home a half hour later, my aunt had died.

With that in mind we told Mom that we were leaving the room for awhile. If she wanted to leave the planet, she had our blessing.

WAITING FOR THE EXPRESS TO THE STARS

Mom stayed around although she didn’t open her eyes. She breathed through her open mouth even though she had oxygen. Several people came over to visit Mom. Conversations were one-way. One of the neighbors, a super compassionate doctor, reported that Mom was relaxed and not in pain. No need for meds even though the hospice had supplied them in case they were needed.

Waiting for someone to die is a most thought-filled experience. What do we do? Keep the mood somber? Sentimental? Clinical? Light? You can tell where I was: my fantasy was that someone like Robin Williams would stand at my bedside cracking jokes until I died laughing (even if my body couldn’t laugh anymore.)

I became aware that many of us don’t broach the subject ahead of time of what we want if we’re in a situation like Mom’s. Much is left to chance and spontaneity. Those being left behind have to make the decisions for the one leaving. We played some of Mom’s favorite classical music and took turns sitting at her side holding her hand, talking to her out loud, talking inwardly to her spirit, praying, waiting for something to happen.

We also learned that the cultural background of the caregivers played a role. The day person believed in opening the windows so the soul could escape. The night person  believed in keeping windows closed to keep evil spirits out.

COSMIC MYSTERIES

We had dinner that evening while the night worker cared for Mom. Shortly after 7 she announced that the signs were present again: Mom was heading into the sunset.

I have never seen a birth and had never seen a death, but this, despite all that it meant to my physical existence and to our family, was exquisitely beautiful. We gathered around her. We said more good-byes and I love yous and pleasant journeys. The caregiver pointed out the signs of Mom’s last moments. I still hoped for a pink or golden glow to bathe the room, but the cosmic mysteries remained stubbornly mysterious.

Mom died quietly, a natural as opposed to supernatural death. It was like watching someone sleep. She just stopped breathing. She took her last breath at 8:11pm and at 8:12 it was over. Her new life had begun.

Mom had seen my first breath, and I had seen her last.

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The 8:12 Express to the Stars

Barbara BagbyAt 8:12pm Saturday night, my sweet mother took her last breath and began her journey to the next world. Her passing was very peaceful. Her husband and two children (Bobbie and me) were at her side. We expressed our gratitude for all she did for us. We wished her love and light on her way out. She was beyond responding to any of this in a physical way. Nevertheless, it was quite a beautiful and sacred experience to participate in; I am so happy that she was able to die in the comfort of her home. (Home hospice care is awesome!)

My dad, my sister, and I all have different views of death and afterlife, yet we effortlessly blended and accepted the common goal of sending my mom off in a spirit of love and light. I am the woo-woo guy of the family who has talked with dozens of people who have had near-death experiences, and have in essence previewed heaven and think of dying as graduating from Earth School and going home. My sister once had a profound mystical experience on a California beach that convinced her that there is more to life than the physical reality we are conditioned to assume it to be. My dad (and my mom) always exemplified love, compassion, and generosity in their everyday living, but had no special passions for religious or spiritual study. My family good-naturedly humors me along for my interest about breath after death and life in other dimensions. Dad got a special kick out of one of the books I brought down—The Fun of Dying.

Mom was 12 days shy of her 93rd birthday. She had been housebound with a variety of physical issues for about 2 years, although earlier this year underwent 31 radiation treatments for cancer. The treatments knocked out the cancer but apparently also knocked out her body’s ability to  keep things going. She lived about 5 extra months. When she finally went, she declined quickly. I was able to see her while she was still lucid but unable to talk much. She had been somewhat in control of when she wanted me to arrive, and so I came as soon as my sister gave me the green light. My mom and I had shared intimate talks during her radiation treatments, and in a sense I was able to say my good-byes then, and of course we had phone conversations after her treatments. One thing we were so happy about with respect to my mom’s physical death is that now she is free of all those limitations.

Most extraordinary for us in the immediate family was the peacefulness of her passing. She did not require pain medications. She did not appear to suffer in any way. It was like watching a spinning top wind down. The hospice worker was in attendance, explaining a few things that signaled imminent death. Death has its own beauty when it is natural, and I must say that witnessing it inspires a deeper appreciation and reverence for the miracle of life.

The immediate family is united in the thought that my mother’s passing was a blessing. She had a long and wonderful life and I think she will love her heavenly freedom. She lives on in our hearts and minds, and though we no longer have her physical presence to interact with, we have our precious memories. One of my mom’s favorite sensations was listening to the breeze rustle the leaves in the trees. Now she has the freedom to soar with the breeze and rustle the leaves herself with divine delight.

In my mom’s high school yearbook it was written about her that “she is the mirror of all courtesy.” It was a theme she exemplified for a lifetime. She even waited patiently to take the 8:12 express to the stars.

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Wowzer! Help people and pocket $200 an hour

Good GriefIf you’ve been around Facebook you have seen the ads that populate the right hand column of your page. Here is where some pretty tacky things appear, like the one over here to your right.

Oh, good grief!

To me this ad screams profit-mongering. I can just see it now. Coaches who get paid by the hour suckering grief-stricken people to spill their guts out. Keep the meter running. Find the emotional hooks and claw it in. “Tell me again about what Uncle Charlie meant to you, and don’t leave anything out of your catharsis—er, description.”

I know that there are grief coaches who really care about people and who truly want to make a difference to the people’s lives, not so much their pocketbooks. But ads like this really expose a mentality that impacts some of the coaching community. Whoever said talk is cheap never hired a grief coach from griefcoachingacademy.com.

My aim, though, is really not to say ain’t it awful? That would be too easy and too negative. Rather, I am encouraging people to find friends and nurture relationships where talking about life’s tough subjects is on the menu. We’ve evolved a society where many of us talk to paid professionals as a substitute for talking to family and friends.

Another way of saying this is that a good friend you can talk with openly is gold in the bank. When you find such a person, protect that friendship with all you’ve got.

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News we can all use

Yesterday I wrote a blog post about watching the news. I suggested that the news focuses mostly on problems, not solutions.

This incredible video came to my attention this morning. It’s the kind of video clip that I believe belongs in a new paradigm of news broadcasting. This is about helping people, not just rubbing their faces in all the world’s problems.

WRITING EXERCISE

How does it feel to watch this video? Do you have a particular physical flaw, handicap, or disfigurement that you feel keeps you separate from people? How do you think you can overcome it?

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The news — is it real or is it illusion?

Watching the newsI think one of the biggest illusions in our society is that the “news” on TV is what’s real, objective, factual. I believe it is anything but that. It is soap opera designed to deliver viewers to advertisers with techniques derived from drama.

The moment a news broadcast begins, professional attention-getters leap into action in an attempt to hook you, the viewer, into hanging on and staying around. They do this with teasers, which now is a combination of video clips and pithy headline remarks. And all that is packaged in glitzy computer graphics to make the whole thing look like a big (and fun-to-play) video game.

Quite bluntly, I think the average news broadcast should be called World Shit Tonight. That’s what they do. Prove me wrong. The focus is on negative drama that is supposed to be perceived as realistic.

The retort from the news pros is always, “We don’t make up the news. We just report it.” Many of us are trained to shrug our shoulders and say, “Yeah, OK. Point taken. Tell us about another murder then.”

PUBLIC SERVICE ANNIHILATION

Traditional broadcast TV used to be focused on something called public service. A certain part of the broadcast day had to be devoted to public service programming. The news was part of that mix. In the early days of TV news, it often didn’t make a profit. It was a resource drain. It was dry. They only had film, no video tape, and the guy just read the news to us.

That of course has all changed. Broadcasters figured out that news could become a profit center if it were run more like drama. Being a profit center essentially meant teasing and trapping viewers, boosting ratings, and delivering the crowd to advertisers who are paying for all this shit.

The news is based on the premise and practice of scaring the crap out of you in a socially acceptable way. It’s a parade of train wrecks—that’s metaphorical unless they are “lucky” enough to get a real one. Watching the news is sitting there like a zombie (which is also what you do when you are being hypnotized, just in case you never made that connection) while you’re being fed soap opera. Besides that, you have to suffer through a barrage of fear-mongering commercials, many of which are mini-horror flicks.

Some people appear to be waking up to this condition and are not watching the news anymore. They see that the news is an endless sewer parade. Tease, lure, fright, dread, analysis, thank you.

I just heard from a Facebook friend who said that her husband, recently treated for depression, had “watched A LOT of CNN …. but stopped a few weeks ago. He said he suddenly noticed just how negative it is.”

NEWS AS ILLUSION

How can news be illusion if it is all about facts? Isn’t seeing believing?

This is actually a complex question with many different veins of explorations to follow. The bottom line for me is that if you watch the news, you get a very distorted perspective of reality. This is similar to how porn is a very distorted perspective of happy human sexuality. It is sort of real but nevertheless selective and formulated in what it shows.

The news could feature a balanced plate of solutions if it truly were about public service; the norm now is that the news floods us with the worst of everything. I yearn for the day when the News Director will say, “Let’s ignore world shit tonight and focus on positive solutions to the real problems facing humanity.”

Sorry, but that’s not here now. Even PBS News Hour will not do that. The shit is always first and foremost. I don’t know who designed it that way or why—or why they won’t change the formula.

BIG CONSPIRACY?

I am not a big fan of conspiracy theories and thinking that the Media Monster is out to eat us alive—even if that does prove to be true! I believe that this is just how the media organically evolved when it was unleashed into the mainstream. For people in the media, this is their job. This is how they feed, clothe, and house their families.

But I still think it is ruining the consciousness of the planetary community.

Ask yourself what is the value of learning about all the discord in the world—especially when it is clearly not being balanced with solutions. Was Sarah Palin’s rhetoric a solution?

(You see, right there: I take a cheap shot and we’re off and running. I know my dramatic techniques, too.)

If you are really into the news, take a moment and consciously watch it mindfully. View it defensively. Reflect on how your attention gets grabbed and by what? Watch what hooks you emotionally. Considering that passive televiewing is a form of hypnosis, or works similarly, are you pleased with all the conflict, stress, and strife you are feeding your unconscious mind?

You might also reflect on this: what do you get from the news that you really need to know? Could you get that from another source? Are you really being served?

Remember, we are talking about your mind, your emotional well-being, your life.

THE MOOD-O-METER TEST

Compare the “news” to places like ted.com and see which one is performing a better public service. See which one makes you feel more like living and thriving, more like engaging and joining with others.

The news is not the high road. It is not currently the solution. It may actually be much more the problem since all it does is rifle viewers with messages and visions of ain’t-it-awful conflict.

Mind your mental diet. Learn how to monitor what kind of consciousness you are feeding your brain. Feed it good stuff.

WRITING EXERCISE

What do you think the function of the news should be? If you watch the news a great deal, write about what it’s giving you? If you have quit watching the news, document your journey away from it. What have you been doing with the time you used to devote to watching the news?

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Ebooks for your small business

EbookFor entrepreneurs and small business owners, these are exciting times for getting the word out about you!

Not that long ago you had to depend on established media advertising, such as ads in magazines and newspapers, ads on local or cable TV, and radio spots. Most of those forms of advertising were not budget friendly and in fact were out of reach for many, particularly “solopreneurs” who struggle for survival.

Besides that, despite countless success stories, much of the time traditional advertising just didn’t work. I would often talk to people who had placed ads in the local paper and never got a call. Not a single call. (I traded writing a newspaper column for a monthly ad placement for an embroidery business, and in over a year got three—wow, three—phone responses.)

That left people with little budget for advertising in a pretty precarious spot when it came to attracting new business. Business cards or flyers pinned onto bulletin boards in grocery stores and libraries? Word of mouth?

Now there are some great alternatives, and ebooks are one of them.

THE EBOOK ALTERNATIVE

Today with desktop publishing and the Internet, small business people have a chance to break out of isolation and get noticed. (That’s exactly what I am doing this very moment. I am a small business and I am breaking out.)  Ebooks are fabulous.

The term “book” may be off-putting. In practice, ebooks can be long or short and usually are on the shorter end. In word count it might be the size of a magazine article. It could also be a brochure, a glorified flyer,  a picture collection, lots of things. My focus here is the ebook that is given away for promotional purposes and is not intended to be sold on a place like amazon.com.

The important feature of an ebook is that it is something stored on a website or blog that a visitor can download instantly. Many businesses send a free ebook automatically in response to someone joining a mailing list.

BENEFITS OF EBOOK PROLIFERATION

Any time you send out an ebook or have it available on your website, you are increasing your chance of attracting new clients or customers. Once someone downloads an ebook, they may in turn send it to others. What’s better is that they will be interested in the topic as evidenced by the act of downloading and recommending it to a friend.

Unlike most print media, ebooks can be stored and available to distribute 24/7. They don’t get tossed in the recycle bin the next day. They can also be easily updated and changed if the circumstances merit.

Here’s how this could work. Say that you sell real estate. You probably have access to tons of packaged brochures that your company provides, but that usually doesn’t come with your own branding. If you want to sell yourself, you need to create your own material. Write your own How to Buy a Home or 12 Tips for Selling in a Bad Market ebook and include your own anecdotes, photos, and contact info. Whenever anyone reads it for reference, your data will be there.

There are countless ways to get creative with this approach no matter what business you are in. Post it on your blog. Link to it in your email. Tweet the link and mention it on Facebook.

GOOD NEWS, BAD NEWS

If the good news is that ebooks are relatively easy to make, are easily downloadable, and very cost-effective compared to other forms of advertising, the bad news is that a poorly executed ebook can work against you. Ebooks filled with spelling errors, grammatical atrocities, shoddy writing, and poor design will just scream incompetent about you and your business. Not good.

Is that a self-serving statement? Of course it is. I offer writing, re-writing, editing, and desktop publishing services. I would be happy to discuss your ebook idea and offer my services. The good news is that since I work from home, I can keep my prices within reach of the person or business on a tight budget—far less than going to an agency with a ton of overhead.

Please see the Contact page for phone and email info.

Please see the Downloads>Ebooks page for samples.

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Wisdom and weirdness rolled into one

Wisdom and weirdnessA phenomenon I have noticed in myself (and others I should add) is that on one hand I can be amazingly brilliant and on another astoundingly daft. It’s kind of a two-for-one sale. Buy one but get the other.

Sometimes I can be in the middle of one of life’s befuddlements messing up, freaking out, or just hiding underneath the blankets. Then somehow I chance upon some writing I once created, possibly even decades ago, and I read marvelous, inspired wisdom. Amazing! I am often left wondering where that wise man went!

Truly I think that we are all endowed by our Creator with the ability to channel wisdom. Sometimes we are more in touch with it than others. Sometimes we channel it, possibly feel it, then forget it as something in our ego takes over.

CELEBRITY GUIDES

In our celebrity culture, I think we often want to make gods and goddesses out of select people and have them be our guides. One such person could be Neale Donald Walsch who is famous for writing the Conversations with God books. He would probably qualify as being a New Age superstar and inductee into the Woo-Woo Hall of Fame.

Neale spouts wisdom in great torrents. Yet in an interview he had with Power of Nower Eckhart Tolle, Walsch talked about how having these conversations with God does not always translate into fully integrating those lessons. “My loved ones look at me sometimes and say, ‘you ought to read one of your own books!’”

I felt appreciation and gratitude for Neale’s honesty. Being able to channel wisdom does not mean full and automatic integration with that wisdom.

WHO WE REALLY ARE

I think it is important for us to realize that we are a combo pack of both darkness and light. We are learning as we are teaching. Parts of us are awake and parts of us are still asleep. We often have amazing spiritual input running through our mind yet our conscious brains ignore it or file it away in some forgotten neuron cabinet.

Society likes to build up heroes and then rip them apart. This is a pretty well-known pattern, particularly in the media. If someone becomes good at guiding people, there’s a whole contingent of people waiting for the crash. Media folk, who need to churn out wild stories, love a great disclosure that someone doing lots of good (Elliot Spitzer comes to mind) somehow effed up big time. It keeps people fat on sarcasm bonbons for days and weeks.

I think this world would be a better place if we all felt we could mess up and not be judged to death via gossip and ridicule. Maybe we could all pretend that we are human and on a similar journey. Maybe we could pretend that we are all in this together and that every other person’s journey is unique, different, and uber personal. Maybe we would all feel free to admit and then to learn from our mistakes if we didn’t have to be grilled, roasted, and otherwise tortured for our goof-ups.

This also applies to you and how you treat yourself. Know that you channel great wisdom and are also subject to some choices you later decide were foolish. (Usually when we make them we don’t know how bad they are going to pan out for us.) Be kind to yourself when you recover from a foolish choice you made. Realize that you can learn from this choice. Choices that you decide were poor create the basis for making wiser choices later.

THE BUSINESS OF GUIDING

Many people are in the business of guiding others. They could be teachers, spiritual leaders, pundits, therapists, counselors, coaches, psychics, writers, broadcasters, advisers, lawyers, doctors, etc. In our society people set themselves up as experts. Their clients usually have both an emotional and financial investment in that being true. Yet often these experts have earned the distinction by having flubbed up big time a few times. They had to learn from their foolish choices.

Maybe a spiritual adviser fell victim to seduction of one kind or another. Maybe a financial or real estate adviser lost clients or themselves a ton of money through poor choices or mismanagement. Maybe a high-powered professional stepped too deeply into debt and either ethically or legally became a criminal in a mad attempt to re-gain control. Maybe a psychologist or therapist ends up having a melt-down during a business deal gone awry or when their client load becomes much too depressing. Maybe a writer writes himself into a black hole.

I have spent a great deal of time being a relationship writer. I write about love, sex with integrity, heart-centered business, soul embraces, and how I would like to see humanity evolve. I may well consider myself a relationship expert. Thinking and learning about relationships is my passion. But do I always listen to my better judgment, always know what I am doing, always see what’s coming, always follow the inner geyser of wisdom?

Wisdom and weirdness are rolled into one.

WRITING EXERCISE

Do you pay attention to your inner wisdom? Do you write monologues or dialogues? Do you listen to that voice when you are working through your issues? Write about your relationship with your wisdom—and your weirdness!

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You write good? Who cares?

Speak EnglishDecades ago I was herded through the public school system. One educational objective placed upon me by the State was to learn how to excel in writing.

In retrospect, I don’t know why they bothered. In today’s world, does anyone notice competent writing? Does anybody care?

As a freelance writer, I often scour the want ads, particularly those posted on the web, looking for work. Talk about a horrific experience for those brain cells of mine schooled in literacy.

Small businesses hire people to write their sales copy as if anyone with a high school education has acquired all the skill it takes to craft brilliant advertising prose. For this they’re willing to cough up Wal-Mart wages—woo-hoo!

IT’S SO WONDERFUL

I surfed to a site seeking an eCommerce Product Copywriter. “Bachelors Degree in Marketing, English and/or Communications required, plus one year of marketing and/or advertising experience.”

At one of their e-stores I read this awe-inspiring product description: “This charming piece by Karen Hahn is a wonderful display vase for the new Blooming Wild collection honoring women. Artistically and wonderfully made with resin and copper. Makes a wonderful gift for a special woman in your life…”

Isn’t wonderful a wonderful word?

Companies hire real copywriters so that “wonderfully made” (written for $12 an hour) magically transforms into “built Ford tough.”  There is a reason why some of the world’s most memorable slogans do not include “Coke is Cool,” “Nikes are Nice,” and “Pizza is Pizzazzful.”

SEE IT ALL ON CRAIGSLIST

Craigslist often reveals a telltale big picture for consumers. On one end, you see ads from companies seeking literate laborers for minimum wage—“no experience necessary, we train.” Then you see ads for that same company touting its “expert” service as if every employee graduated summa cum laude from Harvard.

Isn’t that just wonderful?

Among great abusers of English that I routinely encounter are real estate agents. It begins with, “If your looking for a great house…”

One time I saw “Home for Sail,” and it wasn’t a houseboat or a sailboat.

Some agents attempt to sell homes costing half a million and higher using blooper-filled real estate flyers. One immediately wonders if those real estate agents maintain the same attenshun to deetail to the contracts their writing. They could loose business that way.
(Yes, that was intentional!)

After seeing some flyer box disasters, I think some agents should tell their clients, “I’ll market your $749,000 property using shoddy English, aesthetically challenged photography, and truly unsightly desktop publishing—and it won’t cost you a penny more.”

“Wow, great, where do I sign?”

EXCELLENCE? REALLY?

I also encountered this grammatical atrocity (name changed): “REMAX is proud to announce it’s association with Jimmy Agent. An integral part of REMAX’S dedication to excellence is the collaboration of high caliber, capable professionals, Jimmy certainly fits that profile.”

Even my grammar checker threw up!

NBC Nightly News ran a story about the rapid decline of English skills in the corporate world. I’ve found that seeking employment as a writer is challenging when the hiring professional knows diddly about the skill set. I explain that I know the difference between active and passive voice. She nods and smiles with wonky eyes as if I were reciting Chinese folk poetry in Mandarin.

I don’t regret having lived the writer’s life, but as this culture devolves in literacy, it’s almost as if I took a vow of poverty. You’ll see me wandering around the streets of Salem murmuring, “Anybody wanna buy a slogan? Cheep!”

(Yes, that was intentional.)

THE BOTTOM LINE

Of course, I am being silly. Grammar atrocities galore exist out there, but most image-conscious business people are aware that good writing and grammar are important. Even if you don’t know the difference between your and you’re, clients do. If you aren’t skilled at writing, and especially if you depend on a website or printed matter for attracting new business, hire a professional.

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